SPH CEO’s ‘umbrage’ Sees Flood Of Creative Memes, Merchandise And More Online

SINGAPORE - For the reason that phrase was used at a press convention on Thursday (Could 6), few would have missed encountering it. It was the highest searched time period on Google in Singapore that day, with over 200,000 wanting it up.

"Umbrage", uttered by Singapore Press Holdings (SPH) chief govt Ng Yat Chung at a press convention on the media firm's restructuring, has trended on social media platforms, sparked quite a few memes and merchandise, and influenced advertising efforts by widespread manufacturers.

Observers say the phrase is rare but catchy sufficient to pique curiosity and thus be shared extensively, fuelled by a starvation for social foreign money on-line.

The press convention on SPH's plans to transfer its media business to a not-for-profit entity noticed the corporate clarify how this might open up alternatives for it to hunt funding from numerous sources with an curiosity in supporting high quality journalism.

A reporter from Mediacorp's CNA Digital requested if the corporate "will now pivot to emphasize editorial integrity, for instance, forward of advertiser pursuits".

SPH chairman Lee Boon Yang replied he was assured that the editorial integrity SPH Media has had through the years will proceed. "There shall be no distinction, that editorial integrity will take priority. And I am assured that... what I name the DNA of SPH Media will nonetheless be there and it'll present itself. And rightly so as a result of editorial integrity should come forward of pure monetary consideration," he mentioned.


Mr Ng added: "There are reporters (from media retailers) right here who obtain substantial funding from numerous sources,

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