Stagwell Brings Coconuts Media Into Its Global Affiliate Network | Digital | Campaign Asia

Stagwell, the US-based advertising holding firm, is making good on its current pledge to grow in Asia-Pacific by way of its global affiliate programme with a brand new partnership deal reached with Southeast Asian on-line information writer Coconuts Media.

Underneath the affiliate partnership deal, there isn't a instant financial funding. Somewhat, Stagwell and Coconuts will collaborate on scaled media placement and distribution throughout the Coconuts community in Southeast Asia. As well as, Stagwell’s companies, corresponding to 72andSunny, Forsman & Bodenfors, Allison and Companions, Meeting, Ink and others can crew up with Coconuts’ in-house advertising company, Grove, on joint pitches, advertising campaigns and branded content material. Income sharing might be cut up on a venture by venture foundation relying on what's concerned.

Coconuts Media, based by journalist entrepreneur Byron Perry in 2011, has grown steadily over the previous decade, publishing on-line information and way of life content material to thousands and thousands throughout eight native markets (Bali, Bangkok, Hong Kong, Jakarta, Kuala Lumpur, Manila, Singapore, Yangon) together with documentaries and movies for main streaming providers and networks like Discovery and Netflix. 

“We’re desirous to collaborate with Byron and the Coconuts Media crew to supply our main mixture of digital and media providers to strengthen the APAC providing for our shoppers,” says Stagwell’s chairman and CEO, Mark Penn. “With the opening of Stagwell’s first-ever APAC headquarters in Singapore and our companies’ continued success within the area, we’re investing closely in Asia-Pacific as a part of our world growth this 12 months.”

In November,

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