The Boddess’ Flagship Store In Gurugram Is Packed With Beauty Tech Tools And Virtual Trials

Multi-beauty platform, Boddess opens its first flagship retailer in Gurugram that's geared up with tech instruments for an interactive expertise.

Up to now two years, magnificence manufacturers have transitioned into the digital sphere quicker than another trade. As an consequence of the lockdown, manufacturers like Chanel, Dior Beaute, Gucci, and NARS have designed apps (or social media filters) that allow you to just about strive on make-up utilizing augmented actuality. Together with this development, there was a rise within the buy of magnificence gadgets on digital platforms. In midst of this digitalization of magnificence, there's a multi-brand magnificence retailer, Boddess.com that has opened its first flagship retailer in Gurugram. Whereas the transfer from digital to bodily might sound regressive, it's in truth in synchrony with altering digital panorama.

Situated in Atmosphere Mall in Gurugram, the shop is unfold over 1,700 sq. toes with over 100 Indian and worldwide skincare, make-up, haircare, and physique care labels on board. The shop isn’t merely a show of a wide range of manufacturers out there on the digital platform, Boddess but additionally a procuring expertise powered by digital instruments, augmented actuality, and digital procuring. It’s really a seamless integration of the digital and bodily. “We're excited to deliver a one-of-a-kind magnificence retail expertise to our magnificence fanatics with the opening of our first flagship retailer. From launching Boddess as a multi-beauty wellness platform within the digital house to seeing it manifest within the bodily realm within the second 12 months has been an unbelievable journey,” shares Ritika Sharma,

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