The Next Big Restaurant Marketing Trend You Haven’t Heard Of | QSR Magazine

A&W Eating places, like many within the quick-service restaurant area, discovered itself scrambling to make up for misplaced face-to-face interplay when eating rooms shuttered resulting from COVID-19. With restricted alternatives to greet friends in particular person, A&W partnered with Jebbit, a digital expertise and first-party knowledge firm, to launch a sequence of interactive quizzes in an effort to regain that personal touch. And it helped catapult A&W to its highest progress 12 months in practically a decade, as systemwide gross sales hiked 8.5 p.c.

“We’re all the time on the lookout for new methods to interact with our clients,” says, Spencer Barrett, digital supervisor at A&W. “This was an progressive technique. We hear from plenty of distributors, however the individuals at Jebbit have been so keen about their platform, not solely was it an ideal match for our enterprise, but it surely was additionally thrilling for us to work with people who find themselves keen about what they do.”

Quizzes, or on-line experiences as they're typically referred to as, would possibly appear to be an odd medium for a quick-service restaurant to leverage when making an attempt to attach with diners, particularly a quiz that at the beginning look doesn’t have something to do with meals. However, as Barrett explains, the quizzes are excess of a type of leisure. 

“Folks on-line prefer to not solely discuss themselves, however they prefer to study themselves,” Barrett says. “Quizzes permit individuals like our followers to interact with us and study one thing about themselves or our model. On the flip facet, that provides us knowledge about who these clients are.” 

A&W launched 10 digital experiences since October 2020,

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