The Problem With Underestimating TikTok – The Atlantic

The video-sharing app avoids scrutiny as a result of politicians don’t take it severely.

Miguel Medina / Getty

Concerning the writer: Evelyn Douek, a doctoral pupil at Harvard Regulation College, is a senior analysis fellow on the Knight First Modification Institute at Columbia College. Many individuals consider TikTok as a dance app. And though it is an app full of dancing, it’s additionally a juggernaut experiencing astronomical progress. In July, TikTok—a short-form video-sharing app powered by an uncannily good recommendation algorithm and owned by the Chinese language firm ByteDance—grew to become the one social-media cell app apart from these from Fb to ever pass 3 billion downloads. On the finish of final month, TikTok announced it had greater than 1 billion month-to-month customers. It was, by some counts, the most downloaded app in 2020 and remained so into 2021. Not unhealthy for an app launched only in 2016!

Of the social-media platforms round right now, TikTok is the likeliest to signify the longer term. Its consumer base is mostly young people. However for those who search for TikTok in information protection, you’re extra more likely to find it in the lifestyle, culture, and even food section than you're on the entrance web page.

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