The Same Handful Of Websites Are Dominating The Web And That Could Be A Problem

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PAUL X. MCCARTHY AND MARIAN-ANDREI RIZOIU, THE CONVERSATION 



1 MAY 2021 





The net world is constantly increasing – at all times aggregating extra companies, extra customers, and extra exercise. Final yr, the variety of web sites registered on the ".com" area surpassed 150,000,000.

Nevertheless, greater than 1 / 4 of a century since its first business use, the expansion of the web world is now slowing down in some key classes.

We carried out a multi-year analysis undertaking analyzing international tendencies in on-line range and dominance.

Our research, printed Thursday in Public Library of Science (PLOS One), is the primary to disclose some long-term tendencies in how companies compete within the age of the online.

We noticed a dramatic consolidation of consideration in the direction of a shrinking (however more and more dominant) group of on-line organizations.

So, whereas there may be nonetheless progress within the features, options, and purposes provided on the internet, the variety of entities offering these features is shrinking.

Net range nosedives

We analyzed greater than six billion person feedback from the social media web site Reddit courting again to 2006, in addition to 11.8 billion Twitter posts from way back to 2011. In complete, our analysis used an enormous 5.6Tb trove of information from greater than a decade of world exercise.

This dataset was greater than 4 occasions the dimensions of the unique information from the Hubble Area Telescope,

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