Three Key Opportunities To Drive Ecommerce Growth In The Post-Pandemic World – Retail Week

Nadia Barmada, progress strategist at Linnworks, has a trio of methods to assist retailers eager to emerge strongly from the pandemic.

The pandemic has seen many spectacular year-on-year gross sales progress numbers for on-line retail and ecommerce. Latest consumer research by Linnworks discovered that three in 4 buyers will proceed to purchase on-line greater than they did earlier than the pandemic and 76% say comfort is now the highest precedence when choosing a retailer.
Retailers now must be wherever their prospects wish to store. These on-line retailers that do adapt to those new client expectations will likely be in prime place to drive progress and seize market share by way of a “whole commerce” strategy to their promoting technique.
Linnworks has recognized three key opportunities for companies to win on this new, easy economic system:
1. Develop into marketplaces
The previous 18 months have delivered a large enlargement in income and turnover for marketplaces, as customers search for platforms the place they will store in a number of classes seamlessly.
Linnworks client analysis discovered that 9 out of 10 buyers commonly began product searches on marketplaces, whereas figures from Mirakl present marketplaces grew 80% within the closing quarter of 2020, twice the expansion price of different ecommerce channels.

“The important thing for a model is discovering the place to seek out its core viewers”

The advantage of marketplaces is they provide retailers on the spot entry to a big viewers of buyers with intent, so the important thing for a model is discovering the place to seek out its core viewers.

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