Tommy Hilfiger Launches Roblox Virtual Collection To Dress Avatars – Sourcing Journal

Pattern forecasters are pointing to avatar fashion as a high pattern to observe subsequent 12 months—and Tommy Hilfiger is ensuring it’s prepared.

The heritage model debuted a digital assortment of a few of its most iconic items supposed to be used in Roblox, a world on-line gaming platform that at present sees 50 million energetic customers every day. The platform options avatars—which customers can outfit in quite a lot of methods—to work together with each other.

The model partnered with eight user-generated content material (UGC) designers from the Roblox group to re-create 30 virtual vogue objects from Tommy Hilfiger in each 2D and 3D to be used within the sport. Customers have been chosen primarily based on the Tommy Hilfiger objects that they had designed for his or her avatars, which included a backpack, bucket hat, head bow, headset, cross-body bag, skateboard and extra.

“I like how the model has already been unofficially adopted into the Roblox platform, with customers creating their very own Tommy Hilfiger kinds,” stated Tommy Hilfiger. “We couldn’t move the prospect of partnering with a few of these followers to take this self-expression one step additional, empowering them to carry their artistic twist to official model kinds.”


            Tommy Hilfiger x Roblox

The digital Tommy x Roblox Creators digital assortment is now obtainable for buy within the Roblox Avatar Market.

The gathering follows Tommy Hilfiger’s Fall 2020 partnership with the favored sport “Animal Crossing: New Horizons,” during which it paired with content material creators to construct “Tommy Island,” during which customers may store the most recent Tommy Hilfiger seasonal assortment.

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