Tommy Hilfiger Launches Virtual Clothing Line In Metaverse | WETM –

            by: Carl Aldinger         

                    Posted: Dec 29, 2021 / 12:38 PM EST / Up to date: Dec 29, 2021 / 12:38 PM EST


                            Courtesy: PVH


(WETM) – Elmira native designer Tommy Hilfiger has launched a digital clothes line contained in the metaverse that includes 30 of his most iconic items.

Hilfiger’s model partnered with user-generated content material designers on the favored multiplayer platform Roblox to “re-interpret a number of the model’s iconic items, with their particular person twist,” according to PVH, the proprietor of the Tommy Hilfiger model.

“I really like how the model has already been unofficially adopted into the Roblox platform, with customers creating their very own TOMMY HILFIGER types,” Hilfiger mentioned in a press release. “We couldn’t go the possibility of partnering with a few of these followers to take this self-expression one step additional, empowering them to convey their artistic twist to official model types.”

Customers reinvented varied Tommy Denims gadgets, together with backpacks, t-shirts, skateboards, and headsets. The items went on sale globally on December 16.

This isn’t Hilfiger’s first enterprise into the world of digital style. Final 12 months he released a set of clothes for the popular Nintendo game Animal Crossings: New Horizons.

PVH mentioned hundreds of thousands of individuals all over the world “come collectively to attach, create, and specific themselves via immersive, interactive shared experiences” on Roblox. 

The announcement comes as extra figures, style manufacturers,

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