UNFI Enlists Digital Product Sampling Platform | Supermarket News

Grocery distributor United Pure Meals Inc. (UNFI) has partnered with Sampler, a digital product sampling platform, to allow CPG manufacturers to ship samples to shoppers’ houses.

Toronto-based Sampler mentioned Wednesday that the onset of COVID-19 greater than 18 months in the past led to the wholesale shutdown of in-store sampling, resulting from security considerations. To assist CPG corporations proceed utilizing product trials as a advertising car, Sampler’s on-line platform permits manufacturers to ship bodily samples to focused shoppers, in impact bringing the in-store sampling expertise to their doorsteps.

Sampler matches shoppers to product samples by growing a profile based mostly on their preferences and way of life attributes. (Picture courtesy of Sampler)

“Supporting innovation and new concepts has at all times been part of our firm DNA,” UNFI President Chris Testa mentioned in an announcement. “UNFI sells over 275,000 distinctive merchandise from hundreds of nationwide, regional and native suppliers. Working with Sampler, we may also help ship an answer for manufacturers eager to generate better trial and client consciousness for his or her merchandise. This new advertising car will be custom-made by demographics and area, offering a capability to assist product distribution to UNFI retailers.”

North America’s largest publicly traded grocery distributor, UNFI operates practically 50 distribution facilities and provides greater than 30,000 retailers in america and Canada, together with pure product superstores, unbiased retailers, typical grocery store chains, e-commerce retailers and foodservice suppliers.

Sampler mentioned its direct-to-consumer platform — which has labored with greater than 570 manufacturers in 24 international locations and has a attain of over 50 million shoppers — is designed to make focused,

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