Viant Reports 200 Percent Conversion Increase From ‘World Without Cookies’ – Business Wire

IRVINE, Calif.--()--Viant Technology Inc. (NASDAQ: DSP), a number one people-based promoting software program firm, in the present day introduced prospects who participated within the firm’s personal beta launch testing program drove 200% extra conversions. The World With out Cookies (WWC) beta program, which integrates Viant’s Family ID inside its Adelphic® promoting software program, is increasing into the open beta part and is now accessible for all prospects to check.

The open beta part marks the subsequent step from Viant’s personal beta-testing program, which was launched in June and offered early entry to the brand new digital expertise throughout Adelphic. Through the personal interval, collaborating manufacturers and businesses not solely noticed over a 200% common improve in new buyer acquisitions, however in addition they reached 40% extra households and decreased frequency and advert repetition by 28%.

“Entrepreneurs are struggling to measure model effectiveness, particularly in channels like Related TV, streaming audio, and cellphones the place cookies don’t exist or solely exist a small share of the time,” stated Chris Vanderhook, Chief Operations Officer, Viant. “We imagine WWC solves for these vital, rising wants, empowering manufacturers and businesses to achieve extra prospects and drive higher efficiency of their omnichannel campaigns whereas additionally offering a greater shopper expertise.”

Benefits of the WWC program embrace:

  • Onboarding First-Occasion Knowledge—Entry to extra methods purchasers can make the most of their first-party knowledge, together with immediately onboarding bodily addresses. (Already accessible onboarding choices embrace buyer e-mail addresses and different digital identifiers.)
  • Consumer Expertise—Unifying Viant’s Family ID all through the software program permits for enhanced management of planning,
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