EWING, NJ , April 29, 2021 (GLOBE NEWSWIRE) --
Specialists in The College of the Arts and Communication conclude social media is being leveraged to fight vaccine hesitancy.
Overcoming vaccine hesitancy is a nationwide emergency, and a crew of internationally acknowledged well being communication students within the Division of Communication Research within theSchool of the Arts and Communication at The Faculty of New Jersey (TCNJ) has recognized profitable initiatives utilizing social media.
TCNJ’s Division of Communication Research at the moment ranks number one in New Jersey and obtained the 2013 National Communication Association Rex Mix Program of Excellence Award because the nation’s finest undergraduate communication research division. These TCNJ communication research consultants found 5 very important methods that result in efficient outcomes: mobilize a number of social media platforms; enlist a variety of cultural influencers; have interaction social media customers with entertaining and interactive marketing campaign messages and actions; talk scientific details about COVID-19 to cut back stigma; and showcase each Republicans and Democrats supporting vaccination.
In lots of international locations, social media netizens and content material suppliers are wanting to cooperate with nationwide leaders to encourage mask-wearing, social distancing and hand washing. Dr. John C. Pollock, Professor of Communication Research and Public Well being, editor of forthcoming 2021 e book “COVID-19 in Worldwide Media”, says, “New Zealand Prime Minster Jacinda Ardern’s look on a Fb app nightly in sweatshirt or pajamas to remind fellow Kiwis to observe security precautions and ‘keep in bubbles’ is a robust lesson for leaders in every single place.”
Pollock’s analysis uncovers complete nationwide polls discovering that as a way to de-politicize vaccination communication messages,» Read more from www.globenewswire.com